PDU

Music label content production

Music label content production

Music label content production

Year

2022

Client

Platten Durcharbeitung Ultraphone (PDU)

Service

Video Production, Photography, Social Media Strategy

Year

2022

Client

Platten Durcharbeitung Ultraphone (PDU)

Service

Video Production, Photography, Social Media Strategy

Year

2022

Client

Platten Durcharbeitung Ultraphone (PDU)

Service

Video Production, Photography, Social Media Strategy

A documentary take on live sessions from two upcoming italian artists signed on a historic label.

A documentary take on live sessions from two upcoming italian artists signed on a historic label.

portrait of an italian artist under a projected images' light representing a naked women
close-up picture of piano strings
candid portrait of a young italian artist working in the studio, ready to grab the mic and sing
top down picture of an artist playing the piano on the floor, only his shoes and part of the piano are visible
editorial picture of an italian artist and musician wearing smoked red lens sunglasses, sitting on a chair and laying backwards to look at the lens
close-up picture of the face of an italian singer, singing closely to the microphone with a pop filter
picture of the back head of a ginger haired woman with a blue t-shirt
picture from above of a pair of studio headphones lying on the edge of a piano
waist level picture of a man standing still on top of water as if he was walking on a lake
picture of a guitarist in a studio sessions playing classic guitar
portrait of a music label employee taking a break and peaking from inside a window into a courtyard

Lunetier de la Couronne

Von Arkel

portrait of an italian artist under a projected images' light representing a naked women
close-up picture of piano strings
candid portrait of a young italian artist working in the studio, ready to grab the mic and sing
top down picture of an artist playing the piano on the floor, only his shoes and part of the piano are visible
editorial picture of an italian artist and musician wearing smoked red lens sunglasses, sitting on a chair and laying backwards to look at the lens
close-up picture of the face of an italian singer, singing closely to the microphone with a pop filter
picture of the back head of a ginger haired woman with a blue t-shirt
picture from above of a pair of studio headphones lying on the edge of a piano
waist level picture of a man standing still on top of water as if he was walking on a lake
picture of a guitarist in a studio sessions playing classic guitar
portrait of a music label employee taking a break and peaking from inside a window into a courtyard

Lunetier de la Couronne

Von Arkel

portrait of an italian artist under a projected images' light representing a naked women
close-up picture of piano strings
candid portrait of a young italian artist working in the studio, ready to grab the mic and sing
top down picture of an artist playing the piano on the floor, only his shoes and part of the piano are visible
editorial picture of an italian artist and musician wearing smoked red lens sunglasses, sitting on a chair and laying backwards to look at the lens
close-up picture of the face of an italian singer, singing closely to the microphone with a pop filter
picture of the back head of a ginger haired woman with a blue t-shirt
picture from above of a pair of studio headphones lying on the edge of a piano
waist level picture of a man standing still on top of water as if he was walking on a lake
picture of a guitarist in a studio sessions playing classic guitar
portrait of a music label employee taking a break and peaking from inside a window into a courtyard

Lunetier de la Couronne

Von Arkel

Request

PDU (Platten Durcharbeitung Ultraphone) is a well regarded, historic Italian music label. With a desire of renewing their audience and targeting the younger generations, 2 new artists have been signed and needed proper communication material for social media promotion.

Proposal

We leveraged the historic elements of the label (nice vintage yet modern logo, incredible archives) to create a modern editorial strategy for their social media feeds. Once the overall look & feel was validated, we shot 4 live sessions per artist, as well as a series of pictures to complement their profiles online, with a documentary approach as we followed them on a weekend of music.

A documentary take on live sessions from two upcoming italian artists signed on a historic label.

Request

PDU (Platten Durcharbeitung Ultraphone) is a well regarded, historic Italian music label. With a desire of renewing their audience and targeting the younger generations, 2 new artists have been signed and needed proper communication material for social media promotion.

Proposal

We leveraged the historic elements of the label (nice vintage yet modern logo, incredible archives) to create a modern editorial strategy for their social media feeds. Once the overall look & feel was validated, we shot 4 live sessions per artist, as well as a series of pictures to complement their profiles online, with a documentary approach as we followed them on a weekend of music.

A documentary take on live sessions from two upcoming italian artists signed on a historic label.

Request

PDU (Platten Durcharbeitung Ultraphone) is a well regarded, historic Italian music label. With a desire of renewing their audience and targeting the younger generations, 2 new artists have been signed and needed proper communication material for social media promotion.

Proposal

We leveraged the historic elements of the label (nice vintage yet modern logo, incredible archives) to create a modern editorial strategy for their social media feeds. Once the overall look & feel was validated, we shot 4 live sessions per artist, as well as a series of pictures to complement their profiles online, with a documentary approach as we followed them on a weekend of music.

A documentary take on live sessions from two upcoming italian artists signed on a historic label.

Lunetier de la Couronne

Von Arkel

Lunetier de la Couronne

Von Arkel